The Edge

I've sat across the table from hundreds of brand founders. Some arrive with a detailed prototype and a binder full…

I've spent over four decades formulating products for some of the industry's biggest names. In that time, I've watched countless…

In this industry, I’ve seen a lot of "good enough." In fact, I’ve seen it a thousand times: a brand…

By Dr. Jeff Golini, Founder & Executive Scientist I've been in this industry long enough to watch promising brands vanish.…

By Dr. Jeff Golini, Founder & Executive Scientist I've spent my career formulating supplements, and if there's one thing that…

By Dr. Jeff Golini, Founder & Executive Scientist I've spent my career formulating supplements, and if there's one thing I've…

By Dr. Jeff Golini, Founder & Executive Scientist After a career spent in the trenches of formulation—partnering with everyone from…